Sale of CRM Solutions Company
The Company
One of the highest profile online and on-premise CRM solutions providers in the UK, based in the North of England. The company was highly profitable and growing exponentially due to the aggressive growth in the CRM sector particularly with cloud based solutions.
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The Situation
Whilst the business was growing rapidly the pipeline of the business was growing even quicker and included potentially large scale opportunities and the Vendor considered that the company would be challenged to realise the full potential of these opportunities within the constraints of his current resource. With one eye on retirement in the medium term as the Vendor was in his late fifties, he concluded that the best way forward for the business was to realise a sale to a larger organisation with the hunger and resources to realise the full potential of the pipeline.
What Hornblower Did
As we perceived that the business had potential saleability into a number of sectors, before advertising the assignment to all the qualified technology related buyers on our database, we made some direct approaches to key executives in large technology and telecommunications organisations to test perceptions of saleability and value in these different sectors. This enabled us to further qualify our ultimate approach to the rest of our database and a deal was agreed with a major Telecommunications company within 6 weeks of going to market.
Deal Completed - December 2013