Web Development, Design and Search Marketing Company

Reference Number: HLM305

Location: South-East England

Turnover: £620k

Status: Offers Invited

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Web Development, Design and Search Marketing Company

An opportunity has arisen to acquire a Web Development, Design and Search Marketing company based in the South-East of England. Since being established in 2002, this company has experienced robust growth in terms of profitability and reputation, emerging as an award-winning business with a growing client base of high-profile organisations across the UK.

This business specialises in delivering website development and design, graphic design & search engine campaigns. The company services a diverse client portfolio ranging from start-up businesses to prominent corporations across a range of sectors. Client attraction and retention is supported by a highly sophisticated and structured marketing strategy and as a result, the company enjoys a healthy pipeline and high levels of repeat business.

Its expanding client base has a strong focus on local authorities, with the company developing specialised products tailored to the requirements of this sector. As an official Crown Commercial Services Supplier, this company has successfully deployed its purpose-built WCAG 2.1AA rated website packages to its cohort of 130+ Local Authority clients.

The company benefits from a strong in-house web development capability underpinned with an experienced creative team. It also has a clear strategy of succession planning in place. The company has attained recognition within its industry as a highly active player with an eye on attaining exemplary professional standards and creative excellence. This excellence is reflected through a range of digital industry awards, professional partnerships and accreditations.

This successful business is poised for future growth through well-defined and highly viable opportunities which exist in its current local authority client base, primarily in the form of Accessible Websites tailored to this sector. This represents a huge opportunity, as the market is largely untapped, and the product has been sufficiently trialled and tested to successful outcomes since its initial launch in 2019.

 

Highlights

  • Highly reputed and profitable business.
  • High levels of repeat business and healthy pipeline.
  • Thriving client base including 130+ local authority clients.
  • Strong in-house web development capability with an experienced creative team
  • Expertise in delivering purpose-built WCAG 2.1AA rated website packages for local authorities.
  • Clear succession planning in place including leadership.
  • Well-defined and highly viable growth opportunities.

 

Financial Overview

Y/E: 31st July 2018 2019 2020 2021 2022 (F/C)
Sales revenue £393,779 £414,016 £440,762 £622,475 £620,000
Gross profit £365,201 £394,108 £421,845 £603,304 £595,750
Percentage 93% 95% 96% 97% 96%
Adjusted EBITDA £83,425 £98,319 £117,109 £255,642 £211,370
Percentage 21% 24% 27% 41% 34%

Note: the adjusted EBITDA takes account of the directors’ current remuneration and replacement costs.

Offers Invited

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